Storytelling is a powerful tool to communicate complicated issues, like why the plastic pellet pollution is a global issue. We use images and nurdle hunt information to build stories and you can too. These can be used in the press, bringing this issue to light in wider society. Industry representatives are starting to take notice and there is momentum building to bring about better control of nurdle pollution, but we need to keep building demand for concrete action to prevent the loss of nurdles.
Opportunity
Campaigning about an issue raises awareness across new audiences: education institutes, at work, among friends or even with family can create a real buzz around an issue and help build momentum for change.
Challenge
If your are trying to reach out to an audience you are not a member of using the appropriate platform for communication is key.
There are lots of plastic pollution issues that many people will be combating already, you need to be informed, sensitive and get creative to spread your messages.
Current Activity
- Lots of organisations provide FREE resources for other charities and the general public to use to raise awareness
- Small grant funding can be available to support campaigns financially
Actions
- Raise awareness of the problem by joining our directory
- Create a platform for your audience
Whether that be a website, a facebook page or a youtube channel, it will serve as your resume to anyone reaching out to your organisation, this could be the media, a potential funder or someone looking to volunteer. To improve campaigning the more personal this platform is the more relatable your campaign will be to your target audience - Create clear and engaging visual assets